The Solopreneur Who Cracked the Code: $65K in 3 Days
How Deven turned lifetime customers into a distribution engine for Supergrow.
The Solopreneur Who Cracked the Code: $65K in 3 Days
I stumbled across Deven's story while researching successful solo founders, and it's one of those rare cases where the numbers actually add up to something meaningful.
Deven built Supergrow, a LinkedIn personal branding tool, but like most solo builders, he hit the classic wall: distribution. Building is the easy part. Getting people to actually use what you built? That's where dreams go to die.
His breakthrough came through an unconventional approach: lifetime deals. Instead of the typical slow-burn subscription launch, Deven offered lifetime access to Supergrow for a one-time payment. The result? $65,000 in three days.
But here's what makes this interesting—it wasn't just about the quick cash grab. Those 250+ lifetime customers became his product development team. They didn't just pay; they provided brutal, honest feedback that shaped the entire roadmap. Deven mentioned that 20-25 of these customers became genuine LinkedIn content experts, essentially co-creating the product direction.
The lifetime deal customers also solved his distribution problem. When Supergrow launched on Product Hunt, these same customers evangelized across platforms, helping it become "product of the week."
Fast forward to today: Supergrow generates around $19,000 monthly with 800+ recurring subscribers. Deven successfully transitioned from lifetime deals to a sustainable subscription model with 70% profit margins. His tech stack is refreshingly simple: Rails, React, and Tailwind.
What struck me about Deven's approach is how he turned his biggest weakness—lack of distribution—into his biggest strength by creating a community of invested users who became co-creators and evangelists.
Sometimes the unconventional path isn't just different—it's better.